Ideas & Templates

Goombal provides lots of current ideas to help you plan your perfect event. Templates help you get started quickly by sharing best practices


Flexibly plan your events the way you want to run them. You have full control over your event design and the amount of detail you want to plan


Easily stay informed and communicate just like on Facebook. Event news feeds are automatically sent to those who need it

Budgets & Expenses

Flexibly allocate budget to different event activities. As and when you incur expenses, report them easily with receipt attachments


Utilize the many summary and detailed reports to easily track every aspect of your event performance, to do lists, and activity due dates

Alerts & Escalations

Automated workflows greatly simplify the job of keeping track of tasks, deadlines and people. Email alerts ensure nothing falls through the cracks!

Goombal Web Solution for Event Planners - Plan and manage your events your way with unlimited flexibility and ease

The Goombal Web Solution provides a flexible and extremely user-friendly environment to design and manage events - your way!

After an event is designed, Goombal makes it easy to manage the details of every activity (venue, speakers, sponsors, food and beverage, marketing, etc.) with your team.

Goombal easily generates detailed reports for everything you need to run your event - Staffing Reports, Budget and Expense Reports, A/V set up reports, etc.

By providing a one-stop platform to manage all your event planning activities, Goombal delivers unparalleled efficiency and effectiveness - freeing up over 30% of your time!

Goombal Mobile for Event Planners - Access your event planning information on your Smart Phones

Goombal Mobile for Event Planners provides native iOS and Android applications to make it easy to access key planning information from your smart phone and tablet devices. Now, you and your team will have 24x7 access to your up-to-date planning details and eliminates the need to print information or email them.

The Goombal Mobile applications are easily downloadable to your Android and Apple devices from their respective app stores.

Key functionality covered are: Tasks, Onsite Punch-List, Team Contacts, Attendee List, Budget, Revenue and Expense Summary and Personal Notes.

The Goombal Mobile app is a companion to the Goombal Web solution.

Goombal Advanced Analytics for Event Planners - Get deep insights from aggregated data across your events

Through the power of our Cloud-based solution, Goombal easily aggregates information from across your events and generates amazing insights into various aspects of your event performance.

Here's a sample of the different kinds of reports Goombal delivers at both an individual event level as well as aggregated across multiple events:
- Event ROI reports
- Top Sponsors, Speakers, Exhibitors
- Attendee Preferences and Behaviors
- Event Spend Analytics

The deep insights that Goombal delivers is a unique first in the Events Management industry.

Goombal Lite Mobile Solution - Goombal Lite is the first and easy Paperless Binder event management solution designed specifically to help event planners run 'Perfect' events. Goombal Lite makes it easy for you and your event planning team to track key event planning activities from your mobile phone and avoids the hassles of tracking information in emails and spreadsheets, printing them, distributing printouts to your team, etc.

Goombal Lite is extremely simple to use:

  1. Upload your existing planning spreadsheets on Goombal Lite website
  2. Assign people in your team to activities and tasks
  3. Goombal Lite is ready to go! Start receiving alerts and push notifications and never miss getting things done on time!
Key functionality included are Tasks, On-site Punch List, Attendees, Team Contacts, Key Event Statistics, Budget and Revenue Summary.
Goombal Lite makes planning and tracking your events easy, eliminates the pains of communicating with your team, and eliminates paper waste.

Goombal Pricing
30-day Free Trial Available for All Qualified Users
Small Teams Medium Sized Teams Large Teams
No. of users Up to 5 users Up to 10 users Greater than 10 users
No. of events Unlimited Unlimited Unlimited
Total no. of Activities * 1000 2500 Contact us
Goombal Web Solution and Event reports Contact us Contact us Contact us
Goombal Mobile Solution Contact us Contact us Contact us
Goombal Advanced Analytics Not Applicable Included** Included**
Support Included Email Premium Support Premium Support

* Activities include speakers, venue, sponsors, etc. managed at any given time across all your active events
** Prebuilt analytics included. Custom analytics extra

Are you a non-profit organization? If yes, contact us for special pricing up to 50% off above prices
For all inquiries, email

How many Activities will you consume?

An event is an outcome of a number of different activities over a period of time. Examples of activities are the various Speakers, Sponsors, Exhibitors, Marketing Programs, Registration, Accommodation, etc. that you need to manage for your event.

A small, half-day event with one meeting room, 5 speakers, breakfast and lunch, attendee registration, and marketing would involve the management of approx. 10-15 activities.

A larger 2-day conference with multiple breakout rooms, sponsors, speakers, multiple meals, etc., would involve the management of approx. 50-75 activities or more.

Our pricing model reflects the typical workload different groups of users can manage over the course of a year. This workload is represented in terms of total activities managed across all events you do.

We believe this pricing model would be a fair way to apply to teams that do a lot of small events as well as to teams that do a few large events per year. Or some combination of big and small events.

Of course, we welcome your feedback to help improve the model!

The Goombal team has extensive experience in the events industry, and in creating and delivering solutions to market. Members of the team have been executives and leaders at companies like SAP, Siebel Systems, RightNow Technology, Oracle, and Paramount Studios.

The team is passionate about creating and delivering solutions that deliver value and is committed to servicing our customer's needs in the best possible way.

Vinay Iyer CEO & Founder

Vinay lived the life of a marketer for over 13 years at SAP and Siebel Systems. Hosting and sponsoring various marketing and sales events was a major part of his work.

Most recently, Vinay was a VP of Global Marketing at SAP where he realized the huge opportunities to be had with event marketing if only there were ways to overcome the vast challenges and inefficiencies prevalent in the industry. He subsequently left SAP to pursue his vision for Goombal.

Vinay is also an expert in the topic of Customer Experience Management, and has spoken at various industry conferences around the world. He is the coauthor of the book 'The Customer Experience Edge' published by McGraw Hill that articulates the value strategy and technology can have in helping companies get closer to their customers and deliver the right products and services customers need.

Vinay holds a Master's degree in Electrical Engineering from Utah State University, and a MBA in Marketing from Wharton. He lives in Oakland, California with his wife and two kids.

Matt Gunderson Director of Customer Success

Matt brings a solid track record of designing, planning and producing event programs for a myriad of organizations such as Foundation, Data 2.0, Safeway Foundation over a 20+

year career as a creative, passionate event specialist. Whether producing a fundraising gala that raised nearly a quarter million dollars for the Melanoma Research Foundation or managing events for the development department at the #1 public media station in the U.S., Matt has brought a unique balance of strategic thinking abilities, project management know-how and tactical execution skills to help organizations get the best value for their marketing dollars. Matt is also the Founder and President of Brown Bear Events, a specialized event management services firm that helps small and medium sized organizations conceptualize and execute successful events.

After working on Dreamforce for the Foundation, Matt was on a quest to find a platform that does for event production what Salesforce does for CRM. After finding Goombal, Matt was immediately taken by the technology and its usefulness to event professionals working in similar roles within the corporate event space. As the Director of Customer Success, Matt’s role is to work closely with organizations to get them up and running quickly so event planners can more efficiently organize their events and become very productive.

Matt has a Bachelor in Business Administration from San Diego State University.

Krishna Mamidipaka Co-Founder & VP of Engineering

Krishna is responsible for product engineering and delivery of Goombal Web and Mobile applications.

Krishna brings over 20 years’ experience working in small and large companies. He has a history of leading startups, driving growth, containing costs, and devising innovative solutions for mission critical business problems.

Krishna’s expertise is in management and technical operations, strategic planning, managing offshore development, and project management. He brings deep experience in managing Big Data, Mobile, Cloud, E-commerce, ERP and CRM application development and delivery.

Krishna previously worked at SAP, Fresh Direct and Cyber tech. He has a Bachelors degree in Engineering and an MBA from Rutgers University.

Kishore Chavali Goombal Analytics Solution Architect

Kishore has extensive experience in Enterprise Software Product Development.

Kishore has led numerous product releases from initiation to launch in Enterprise Software and SaaS companies. Kishore specializes in Project Management, Product Definition, Analytics and Quality Assurance.

Kishore has previously worked for companies like Informatica and Satmetrix.

Kishore holds a Master’s Degree from Indian Institute of Technology, Kanpur.

Sairam Krishnasamy Lead Architect

Sai is responsible for architecting Goombal’s technology infrastructure. Sai is a Java Certified Professional and Solutions Architect.

He brings more than 14 years of experience in building highly scalable and performant web based solutions for B2B and B2C applications, E-commerce, Payment Systems and more using Java/J2EE Technologies.

Sai has engineered complex web application platforms from database to web services to user interfaces at companies like Freshdirect, US Bank and Cognizant Technology.

Sai has as Masters in Computer Applications and a Bachelors degree in Computer Science from the University of Madras.

Vinod Sreepathi Lead Engineer

Vinod is the lead engineer for Goombal. Vinod is a Java Certified Professional.

Vinod brings several years of extensive experience in architecture, design and development of distributed, scalable systems. He is also an expert in utilizing Java tools in business, Web, and client-server environments.

Vinod is passionate about technology and utilization of modern technology to solve business problems. He has developed deep skills in Java, Servlets, JSP, JDBC, J2EE, Struts, JSF, Hibernate, Spring, JPA, EJB and RESTful web services.

Vinod has a Master’s degree in Computer Applications from Osmania University, Hyderabad, India.

Scott Creighton Strategic Advisor & Cloud Evangelist

Scott is a seasoned executive with exceptional ability to develop and drive new revenue initiatives, sales and market share in the Global IT Software and Services Industry.

Scott brings deep expertise in Cloud computing, Customer Relationship Management (CRM) software and SaaS applications. He is multi-talented with strong industry knowledge and communication skills to lead strategic planning, go to market strategies, product positioning and strategic partnering efforts to dramatically increase revenues and competitive advantage.

Scott has won several company and industry awards and is passionate about driving performance and customer satisfaction with uncompromising integrity. Scott brings a strong track record of driving results, which includes:
- Developed and launched innovative Cloud business applications to drive companies growth strategy.
- Developed and led $400 million vertical industry solutions business unit.
- Created and directed Industry leading product and $50 million dollar per year business unit.
- Significantly increased incremental revenues over 80 % to $20 million dollars per year.

Scott advises Goombal on go-to-market strategy, growth management, and strategic business partnerships.

Raja H. Venkatesh Senior Executive

Raja Venkatesh is a senior executive and entrepreneur based in Silicon Valley, CA, and also serves as a consultant to various companies.

Raja is presently a Co-Founder and Board Member at Heliux Technologies, a solar start-up, and also consults for several companies in the areas of finance, strategy and CFO services. Raja is a Charter Member of TiE, Silicon Valley and co-chair of the Finance Committee at TiE.

Raja Venkatesh brings more than 25 years of experience in general and financial management, strategic planning and execution for public and private technology firms. His long list of accomplishments includes several successful public offerings, completion of various M&A deals, as well as the execution of significant debt and equity financing.

Raja holds a bachelor's degree in Engineering from the National Institute of Technology in India and an MBA from the Darden Business School at the University of Virginia.

Rajeev Shrivastava Executive Advisor

Rajeev is a SaaS executive with global business experience in launching and growing B2B and B2B2C businesses.

Rajeev is currently Vice President of Product Marketing at Rackspace, the Open Cloud company. He is responsible for all GTM initiatives for the entire portfolio of offerings from Rackspace globally.

Rajeev specializes in bringing new products to market. He has a strong track record of developing and marketing applications targeted at marketing, services/support and IT organizations. Rajeev also has functional expertise in Products, Marketing and Business Development increasing revenue growth and profitability.

Prior to Rackspace, Rajeev led product management, marketing, and business development functions at Satmetrix and set it up for rapid growth. During his career, Rajeev has established successful track record of significantly improving revenue and profitability across SupportSoft, BeVocal, Siebel, VirtualSoft and HCL and delivering good exits for investors.

Rajeev was an early entrepreneur having co-founded VirtualSoft, a rich media content and commerce Company and took it public on Mumbai Stock Exchange (BSE). He was also a principal at GT Associates a multi-stage Venture Fund.

Rajeev has a Bachelor's in Engineering from Delhi College of Engineering, and an MBA in Finance and Strategy from Wharton.

Peter Lim CTO Advisor

Peter has over 23 years experience designing and building large, enterprise systems.

He holds 30 patents in the areas of data replication, mobility and CRM. In 2007, Peter co-founded SkyData Systems, a mobile application startup which was acquired by SAP AG in 2009. At SAP AG, Peter co-led the board-level mobility initiative to deliver mobile applications on Apple iOS, RIM Blackberry and Google Android for SAP Business Suite.

Peter worked at Siebel Systems for over 12 years and held positions including Group Vice President Core Engineering. He was responsible for delivering the Siebel platform and infrastructure to all 5,000 customers. He assembled and led the engineering team that developed Project Nexus (Siebel's next generation SOA suite on J2EE and .NET) in tight collaboration with IBM, Microsoft and BEA. Prior to Siebel, Peter worked for seven years as an Engineering Manager at Oracle in the Applications Division.

Peter worked on nine releases of Oracle Applications, built the team that ported Oracle's eBusiness Suite to 18 server platforms, and for 4 years also administered Oracle's internal production financial systems. Peter has a Bachelor of Science degree from Carnegie Mellon University.

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