Event Marketing: Strategy, Content, or Channel?

Considering the complex world of corporate marketing, I read with interest Samuel Scott’s recent blog “How Google Analytics... Read More

Getting a Handle on Event Finances and Forecasts

Whether you are planning one large event or several small ones, or some combination of these, you are constantly juggling with... Read More

Collaboration Portal Benefits for Event Management

Managing an event from start to finish over many weeks or months inevitably involves the need to collaborate with several teams... Read More

Beyond Project Management – What do Event Managers Need?

You and I know it (but not a lot of other people) that managing events is more than project management. Managing events involves... Read More

Former Salesforce Leader Avanish Sahai Joins Goombal’s Advisory Board to Help Accelerate Growth

Silicon Valley, CA – March 28, 2016 -, the leading cloud and mobile-based corporate event lifecycle and ROI... Read More

Optimizing Your Event Portfolio

This is a guest blog by Liz Lathan, CMP.  Liz is an event marketing professional with a background in high-tech and non-profit... Read More

A Data-Driven Approach to Event Portfolio Management

This is the time of year when, as a corporate event marketer, you are busy analyzing your 2015 event performance and planning... Read More

Goombal Launches Application on Oracle Marketing AppCloud to Modernize and Transform Event Marketing

Goombal Helps Corporate Marketers to Maximize ROI from Events Marketing Through Integration to Oracle Marketing Cloud SAN... Read More

Vish Mishra

Goombal Brings Exceptional Event Experience Management to Marketo Customers

Goombal partners with Marketo LaunchPoint™ to offer marketers a unique solution for delivering exceptional customer experiences... Read More

Goombal Launches Customer Experience Marketing Platform to Give Chief Marketing Officers a Competitive Edge

Silicon Valley Leaders Vish Mishra, Raj Nathan, and Raja Venkatesh Join Goombal’s Management Team Silicon Valley, CA (PRWEB)... Read More

Goombal Launch Press Release

Goombal Introduces Transformative Event Management Solutions to Empower Event Planners Run Perfect Events Every Time – with... Read More

Overcome the Limitations of Excel and Become a More Successful Event Planner

  “The future will belong to people who empower themselves to do more creative work” - Richard Florida in his famous... Read More