Our Story

The Goombal journey started when Vinay Iyer, founder and CEO, was a VP of Marketing at SAP (one of the world’s largest software companies). As part of his go-to-market, he and his team did a lot of events of all kinds: roadshows, customer community events, tradeshow exhibiting, sales meetings, partner meetings, training seminars, industry analyst days, new product launch events, and more. Managing the planning and execution of all of these different meetings and events across geographies, departments, and external vendors, suppliers, and sponsors was a constant challenge to make sure everything was done right, executed to perfection, and did not blow up budgets.

Besides operating challenges, another huge challenge was measuring the impact of all these events on pipeline and revenue growth, customer satisfaction and retention, and awareness/buzz generation. The data was sometimes available – somewhere. But, it was almost always hard to process and derive meaningful insights, especially since there was little consistency with which data was being captured across all events. All these challenges pointed to opportunity especially in light of the following facts:

  1. Today, more than ever before, delivering exceptional customer experiences is critical in order to engage with, delight, and acquire customers.
  2. Events are often the first opportunities for customers to experience the products and people behind a company.  Consequently, CMOs spend over 20% of their budgets on event marketing.
  3. The very complex job of Event Management is still being performed using antiquated tools like spreadsheets, emails, and printed binders resulting in a lot of inefficiencies and lost opportunities.
  4. There is an urgent need for a modern solution to do things more efficiently, obtain smart insights, and deliver superior customer experiences at every event so that ROI can be maximized.

A passion to bring innovation and technology to solve an old but complex problem led Vinay to leave SAP and start Goombal.  Goombal’s aspiration is to help meetings and event planners run perfect meetings and events with less hassles, deliver exceptional customer experiences, and maximize ROI – every time!

Team

Vinay Iyer

CEO & Founder

Vinay Iyer

CEO & Founder
  • Vinay brings more than 20 years of experience as an engineer, product manager, sales and business development manager, and marketer.
  • Prior to founding Goombal, Vinay was a VP of Global Marketing at SAP where he championed the topic of Customer Experience Management.  He also co-authored the book ‘Customer Experience Edge’ published by McGraw Hill in the US, UK, Australia and India.
  • Prior to SAP, Vinay held roles in product marketing and product management at Siebel Systems in the United States and in Europe. Vinay holds a Master’s degree in Electrical Engineering and an MBA from the Wharton Business School.  He lives in Oakland, CA with his wife and two kids and likes to hike, travel, and cook traditional South Indian food.

Vish Mishra

Chairman of Management Board

Vish Mishra

Chairman of Management Board
  • Vish Mishra is a venture director at Clearstone Venture Partners with nearly $700M in committed capital, with successes in the enterprise and consumer space.
  • The highly regarded technology entrepreneur and investor has over 35 years of leadership, management, and company-building experience in the technology industry covering computers, Internet, communications and software.
  • Vish was a founder of the Web Infrastructure company Telera, which was acquired by Alcatel.  Vish was also a co-founder of Excelan, which went public, and was later acquired by Novell. He has served as a CEO and director of several startups, including Quantros (now a part of Francisco Partners), and CloudVolumes, a cloud software company sold last summer to VMware.
  • Vish has been recognized by the San Jose Mercury News as one of the top 10 influencers in Silicon Valley and by a Times of India publication as one of the 51 most influential global men.

Raja H. Venkatesh

Senior Executive, Finance & Strategy

Raja H. Venkatesh

Senior Executive, Finance & Strategy
  • Raja Venkatesh is a senior executive and entrepreneur based in Silicon Valley, CA.  Raja serves as a board member and also consults for several companies in the areas of finance, strategy and CFO services.  He is a Charter Member of TiE, Silicon Valley and co-chair of the Finance Committee at TiE.
  • Raja Venkatesh brings more than 25 years of experience in general and financial management, strategic planning and execution for public and private technology firms. His long list of accomplishments includes several successful public offerings, completion of various M&A deals, as well as the execution of significant debt and equity financing.
  • Raja holds a bachelor’s degree in Engineering from the National Institute of Technology in India and an MBA from the Darden Business School at the University of Virginia.

Dr. Raj Nathan

Senior Executive, Marketing and Product Strategy

Dr. Raj Nathan

Senior Executive, Marketing and Product Strategy
  • Dr. Raj Nathan currently serves as strategic and technology advisor and board member to software startups focused on infrastructure technologies and applications.
  • Prior to his current role, he retired from, SAP as EVP and corporate officer.  Whilst at SAP his responsibility included the start and growth of new businesses in mobile applications and operational analytics.
  • Prior to SAP, he served as the Executive Vice President at Sybase.  Under his leadership Sybase came to be recognized for visionary technology that met the direct needs of customers and technology partners.
  • Dr.  Nathan’s work experience has taken him around the globe and has run the gamut from hardware to software, and from large companies to small including SAP, Unisys, Siemens Pyramid and Sybase.  Before entering private industry, Nathan spent many years in academia as an educator.
  • Dr. Nathan earned his doctorate and master’s degrees from Iowa State University in Ames, Iowa and a bachelor’s degree from the University of Madras, in India.

Krishna Mamidipaka

Co-Founder & VP of Engineering

Krishna Mamidipaka

Co-Founder & VP of Engineering
  • Krishna is responsible for product engineering and delivery of Goombal Web and Mobile applications.
  • Krishna brings over 20 years’ experience working in small and large companies. He has a history of leading startups, driving growth, containing costs, and devising innovative solutions for mission critical business problems.
  • Krishna’s expertise is in management and technical operations, strategic planning, managing offshore development, and project management. He brings deep experience in managing Big Data, Mobile, Cloud, E-commerce, ERP and CRM application development and delivery.
  • Krishna previously worked at SAP, Fresh Direct and Cyber tech. He has a Bachelors degree in Engineering and an MBA from Rutgers University.

Scott Creighton

GTM Advisor and Cloud Evangelist

Scott Creighton

GTM Advisor and Cloud Evangelist
  • Scott is a seasoned executive with exceptional ability to develop and drive new revenue initiatives, sales and market share in the Global IT Software and Services Industry.
  • Scott brings deep expertise in Cloud computing, Customer Relationship Management (CRM) software and SaaS applications. He is multi-talented with strong industry knowledge and communication skills to lead strategic planning, go to market strategies, product positioning and strategic partnering efforts to dramatically increase revenues and competitive advantage.
  • Scott has won several company and industry awards and is passionate about driving performance and customer satisfaction with uncompromising integrity. Scott brings a strong track record of driving results, which includes:
  • – Developed and launched innovative Cloud business applications to drive companies growth strategy.
  • – Developed and led $400 million vertical industry solutions business unit.
  • – Created and directed Industry leading product and $50 million dollar per year business unit.
  • – Significantly increased incremental revenues over 80 % to $20 million dollars per year.
  • Scott advises Goombal on go-to-market strategy, growth management, and strategic business partnerships.

Kishore Chavali

Director of Product Management

Kishore Chavali

Director of Product Management
  • Kishore has extensive experience in Enterprise Software Product Development.
  • Kishore has led numerous product releases from initiation to launch in Enterprise Software and SaaS companies. Kishore specializes in Project Management, Product Definition, Analytics and Quality Assurance.
  • Kishore has previously worked for companies like Informatica and Satmetrix.
  • Kishore holds a Master’s Degree from Indian Institute of Technology, Kanpur.

Tom Spano

Social Media and Event Marketing Advisor

Tom Spano

Social Media and Event Marketing Advisor
  • Tom Spano has been at the forefront of Events and Social Media Technology for over 10 years.
  • Tom has worked with brands such as BrightRoll, Twitter, Hilton, Marriott, Yahoo!, Mobile World Congress, and SXSW, and has hosted and sponsored hundreds of events large and small. As a social media practitioner and coach, he has successfully taught brands and agencies how to better market their businesses on social platforms and achieve huge ROI, followers, and audience engagement. Tom has also won several industry awards such as the ‘SXSW 2013 Vines to Follow’.
  • Tom travels the world speaking on stages and educating marketers on new, cutting edge practices and technologies that create better and more efficient live events. He is a brand ambassador and an evangelist, dedicated to solving the pressing issues of today’s digital industry.
  • In his spare time, Tom likes to act, and has performed in many films, commercials, and plays.

Vinod Sreepathi

Lead Engineer

Vinod Sreepathi

Lead Engineer
  • Vinod is the lead engineer for Goombal. Vinod is a Java Certified Professional.
  • Vinod brings several years of extensive experience in architecture, design and development of distributed, scalable systems. He is also an expert in utilizing Java tools in business, Web, and client-server environments
  • Vinod is passionate about technology and utilization of modern technology to solve business problems. He has developed deep skills in Java, Servlets, JSP, JDBC, J2EE, Struts, JSF, Hibernate, Spring, JPA, EJB and RESTful web services.
  • Vinod has a Master’s degree in Computer Applications from Osmania University, Hyderabad, India.

Sadhna Batra

Mobile Applications Engineer

Sadhna Batra

Mobile Applications Engineer
  • Sadhna is responsible for managing the development of Android and iOS mobile applications for Goombal.
  • Sadhna brings several years of experience in design and development of hybrid mobile applications.
  • Sadhna has deep technical knowledge of mobile application architecture and utilization of modern technology to solve business problems. The skill set includes HTML5, CSS, Javascript, JQuery, PhoneGap, Adobe Flash Builder (Mobile SDK), PHP, development and implementation of RESTful web services.
  • Sadhna has a Master’s degree in Computer Applications from Guru Gobind Singh Indraprastha University, Delhi, India.

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