Former Salesforce Leader Avanish Sahai Joins Goombal’s Advisory Board to Help Accelerate Growth

Silicon Valley, CA – March 28, 2016 –, the leading cloud and mobile-based corporate event lifecycle and ROI management company, today announced the addition of experienced cloud marketing and sales leader Avanish Sahai to its advisory board.

Sahai brings decades of experience building and growing successful high-tech companies in the Silicon Valley. Sahai is an experienced tech growth executive with more than 20 years at established companies such as Oracle and Salesforce where he helped build the AppExchange into a $1 billion ecosystem while leading the ISV partner program. He currently works as a Senior Vice President of Channels and Alliances at, the fast-growing market leader in sales acceleration and predictive analytics.

“Goombal is growing rapidly after achieving strong product-market fit and several customer successes in the corporate events market segment at companies like Rackspace, Duetto, Steelhouse, and others. I am thrilled to have Avanish join our advisory board to help us strategically accelerate sales at companies of all sizes,” said Vinay Iyer, Goombal’s CEO and co-founder.

“I am excited to join Goombal’s advisory board along with Vish Mishra, a legendary Silicon Valley start-up icon, and others to support Vinay and his team accelerate their growth in the greatly underserved event marketing market,” said Sahai. “Events are a critical go-to-market component of every company in corporate America, and the amount spent on events is steadily growing despite the emergence of numerous digital channels. Chief Marketing Officers (CMOs) are urgently looking for better tools to measure and manage the ROI of every dollar of spend. Goombal is uniquely positioned to benefit from this trend, and I look forward to helping them grow strategically and capture the multi-billion dollar market opportunity quickly.”

About Goombal, Inc.:

Goombal is the industry’s first comprehensive Event Lifecycle and ROI Management platform created for marketers and event planners to save time, eliminate stress, deliver exceptional customer experiences, and maximize event ROI – every time.

Goombal integrates with several sales, marketing automation, and event registration software like, Marketo, Oracle Marketing Cloud (Eloqua), Cvent, Eventbrite, and others to make it easy to aggregate and manage all events-related data in one place.

By leveraging this big-data, Goombal provides the intelligence to help identify which conferences, trade shows & other events will generate the best results so that marketers can make smart choices and deliver consistently superior business outcomes.